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Brand Awareness

Brand Awareness

Brand awareness is key to scaling, growing, and staying relevant in your industry. Unfortunately, way too many brands take the shotgun approach when promoting their brand—wasting time, energy, and budget.

You should be taking a sniper approach to increasing brand awareness. After all, measuring campaigns based on impressions is a thing of the past. It is much more important to look at the quality of the audience, their interactions, and the actions they take.

At Usman Digital, I understand that building brand awareness is the first step in a highly-engaged, loyal customer base.

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Did You Know?

Customers acquired through word-of-mouth are retained at a 37% higher rate than those acquired through other means. [Deloitte

Enjoyment of video ads increases purchase intent by 97% and brand association by 139%. [HubSpot]

Visual content is more than 40 times more likely to get shared on social media than other types of content. [HubSpot]


Brands who struggle with increasing brand awareness lack:


… all of these problems can be fixed! By looking at your current strategy with a critical eye and identifying where you’re missing the mark, you can easily pinpoint what’s working and what isn’t.

However, sometimes evaluating your current strategy objectively can be difficult. Let me help you get a better perspective!


Key components to a successful brand-building campaign

These are just a few of the strategies you must deploy if you want to generate awareness and create an online presence for your brand. Contact me today to learn how you can use these strategies to build your brand!


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